Heatlogic
VISIT LIVE SITEThe Challenge
Heatlogic supplies air-to-water heat pump and hot water systems to homes across New Zealand, from Auckland to Christchurch, but the product line runs deep: three heat pump models, a modular range of hydraulic distribution components, and storage tanks spanning 45 to 300 liters. The site had to serve two very different visitors at once, homeowners weighing a heating upgrade and the installers and contractors who spec and fit the systems, without burying either one in the other's details.
The Approach
I structured the site by audience and by system rather than generic marketing copy. Homeowners needed a plain-language entry point into why a heat pump and why the R290 refrigerant it runs on, rated at a low GWP of 3. Installers and contractors needed the same information presented as scannable specs: model numbers, capacities, and compatible hydraulic components, ready to reference on-site.
The Solution
I built dedicated product pages for each heat pump model (HS15V, HS12V, HS10V), the hydraulic distribution range (Tower, Station, Manager), and the storage tank lineup, with the sustainability story told upfront for homeowners and full specs kept one click away for the trade. The result reads as a single coherent catalog instead of three disconnected product lines.
The Outcome
Heatlogic launched with a site that positions them as the smart choice for efficient, reliable heating and hot water, credible to the homeowners deciding on a system and useful enough that installers and contractors keep coming back to it as a reference.
How It Was Built
Platform
WordPress
Approach
Structured the site by audience rather than generic marketing copy: homeowners get a plain-language case for the R290 heat pump technology, while installers and contractors get the same information as scannable specs, model numbers, capacities, and compatible components.
Performance
Not yet measured
Featured Work
01
BNB Travel & Tour
Redesigned the booking portal for a Dubai luxury travel operator, built around their desert safari and yacht offerings for international travelers.
My Role
Web Designer
02
Reverie Studio
WordPress site for a Melbourne interior design studio, translating their restrained spatial sensibility into a digital format.
My Role
Web Designer, Developer
03
Maria's Touch
Website, logo, and brand identity for a fine jewelry shop, built around a customizable e-commerce experience for gold, diamond, and gemstone pieces.
My Role
Web Designer, Developer
