Maria's Touch
VISIT LIVE SITEThe Challenge
Maria's Touch had no online presence, and the client needed a digital storefront that could reflect the premium feel of their collection while showcasing personalization options. The main difficulty was translating the tactile, personal experience of fine jewelry shopping into something compelling and trustworthy online.
The Approach
I started by understanding the brand, the target customer, and what made Maria's Touch distinct, then developed a logo that captured elegance and personal touch, and built a design direction around a clean, refined aesthetic with intentional white space and high-quality imagery.
The Solution
I built a fully designed e-commerce website and brand identity to support both discovery and conversion. The site organizes the collection by material and style, with personalization options featured prominently throughout, and the logo completes the identity with a mark that feels timeless and personal.
The Outcome
Maria's Touch launched with a digital presence that reflects the quality of their work, giving the shop a credible platform to reach customers beyond walk-in traffic, with a cohesive brand identity across all touchpoints.
How It Was Built
Platform
WordPress
Approach
Built as a WordPress e-commerce site organized around how customers actually shop for fine jewelry, by material and style, with personalization options featured throughout and a custom logo tying the identity together.
Performance
Not yet measured
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My Role
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My Role
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